The document below defines NHS Blackburn with Darwen’s approach to communications and engagement. It sets out an agenda for everyone in the organisation to deliver and defines what our stakeholders and local people can expect from our communications.
Communication is both a crucial and complex range of activities for primary care trusts that includes…
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our public relations
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promoting a healthy lifestyle
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consultation and engagement activity
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day-to-day internal communications
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electronic communications and the web
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media relations
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interactions with patients and local people and much more
As a strategic policy, this document will inform and control a range of operational protocols that direct our internal, external, media, e-communications and partnership communications; our consultation and engagement standards and our communications resilience.
